Nice to meet you. I’m Maor.
Independent developer, thinking partner and the person building it. I help businesses connect their systems and make room for the work that needs people.
Maor Kertsman
- Independent developer, Israel
- Hebrew and English
- Background in mathematics and programming
About
I’m an independent developer in Israel. I build automations, CRM systems, WhatsApp integrations and AI assistants for businesses whose work is scattered across tools, conversations and lists.
Every project starts with understanding your day. Where does an inquiry arrive? Who handles it? What has to happen before a task is done? Even the spreadsheet on the side and the note on the screen exist for a reason. Understanding that reason helps me build something that fits.
My background in mathematics and programming gave me a habit I bring to every project: break a problem into clear parts, check the assumptions and put the pieces back together. In a business, the test is what happens when people use what I’ve built.
That’s why I build in stages. Introduce a working piece, try it in the daily routine and improve through use. Your team should understand what the system does, be able to trust the information and know who to contact when something needs attention.
Working with me means one point of contact. I listen in the first conversation, plan, develop and guide the rollout. What you tell me goes straight to the person building it.
How I think
- Start with reality
- I look at how work happens today, including shortcuts and workarounds. That is where useful decisions begin.
- Make room for judgement
- The system can copy, remind, route and summarise. Your team gets the context and stays responsible for decisions about customers and deals.
- Make the work visible
- Activity records, alerts and a clear status are part of the system. You should know what happened and where someone needs to step in.
- Build for daily use
- Every view and action needs to fit the people using it. Their feedback is part of development.
Working with me
- Directly with me
- The person listening is the person planning and building. One point of contact throughout the project.
- Something working, early
- Start with a focused piece, use it and expand based on what we learn in practice.
- A clear agreement
- Before building, we define the scope, the connections and what done looks like. We agree on changes as they arise.
- Check before promising
- Account approvals, platform limits and data quality are checked against your particular project.