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Maor KertsmanMaor Kertsman

From an idea to everyday use.

Client systems, products I'm building and demonstrations of new ideas. Explore the challenge, the solution and my part in each project.

Selected work

Recreated CRM screen for a real-estate team: a lead list, an open lead drawer with property details, tasks, a call log and a scheduled meeting.

Client engagementReal estate

Connecting a real-estate team’s sales operations

Leads, meetings, calls and tasks come together in one Hebrew system built around a real-estate sales and investments team.

Illustration: a finished run arrives as raw Garmin data, code scores it (scoring, de-duplication, training load, patterns), the AI explains it in plain language, and Maya the runner decides what to do with the advice.

Product partnershipConsumer product

Rutz — an AI running coach

A product I’m building with a partner: Garmin data becomes running analysis, with calculations in code and explanations from AI.

Illustration: an exercise submissions queue — pull requests come in, tests and drafted feedback go out, and a submission whose test timed out is flagged for the lecturer, who decides the grade.

Academic engagementHigher education

Automated exercise checking at Machon Lev

From an exercise submission to checks and feedback. A system that gives course staff more time to teach and keeps grading with the lecturer.

Illustration: a small job is posted, a verified helper takes it, payment is secured before work starts and released on completion, an attempt to share a phone number outside the app is hidden, and the job owner leaves a fair review.

Own product · in developmentMarketplace app

QuestIL — Find a hand. Build trust.

An independent product in development: an app for small local jobs, designed around verified identity and a defined payment flow.

Concept demonstrations

Ideas ready to explore and discuss. These demonstrations use fictional data and describe capabilities that have not been delivered as a complete client product.

Concept: a morning report that surfaces exceptions by owner: stuck leads, overdue tasks and a failed integration, sent to Yoav at 07:30.

Concept demonstrationOperations

A morning report that shows what needs action

A concept for one short daily summary: what stalled, who owns it and where to act.

Concept: a guided WhatsApp conversation in which an assistant qualifies a new lead, understands a voice note, writes the answers to the CRM and hands over to an agent.

Concept demonstrationSales teams

AI lead warming over WhatsApp

A concept for a conversation that gathers what the customer needs and passes it to a salesperson with the context ready.

What would you take off your plate?