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Maor KertsmanMaor Kertsman

Work

Real engagements, two of them my own products, plus concept demonstrations of what I'd like to build next.

Selected work

Recreated CRM screen for a real-estate team: a lead list, an open lead drawer with property details, tasks, a call log and a scheduled meeting.

Client engagementReal estate

Connecting a real-estate team’s sales operations

One Hebrew CRM built around the team, with calendar, WhatsApp, phone and AI assistants connected to it.

Illustration: a finished run arrives as raw Garmin data, code scores it (scoring, de-duplication, training load, patterns), the AI explains it in plain language, and Maya the runner decides what to do with the advice.

Product partnershipConsumer product

Rutz — an AI running coach

A running coach built with a partner. Code does the math; AI explains it.

Illustration: an exercise submissions queue — pull requests come in, tests and drafted feedback go out, and a submission whose test timed out is flagged for the lecturer, who decides the grade.

Academic engagementHigher education

Automated exercise checking at Machon Lev

Pull requests in, tests and drafted feedback out, the lecturer decides the grade.

Illustration: a small job is posted, a verified helper takes it, payment is secured before work starts and released on completion, an attempt to share a phone number outside the app is hidden, and the job owner leaves a fair review.

Own product · in developmentMarketplace app

QuestIL — micro‑jobs, paid safely

An app where strangers get small local jobs done and the money moves safely.

Concept demonstrations

Proposals and demonstrations, not delivered client work. They show how a capability would work in practice, with fictional data, so we can discuss whether it fits your business.

Concept: a morning report that surfaces exceptions by owner: stuck leads, overdue tasks and a failed integration, sent to Yoav at 07:30.

Concept demonstrationOperations

Operational report that surfaces exceptions

A daily summary that tells a manager what needs attention, not everything that happened.

Concept: a guided WhatsApp conversation in which an assistant qualifies a new lead, understands a voice note, writes the answers to the CRM and hands over to an agent.

Concept demonstrationSales teams

AI lead warming over WhatsApp

An assistant qualifies a new lead on WhatsApp, then hands over to a person.

Tell me where the work gets stuck.